01
Different roles raised different needs
Signing and collaboration requests did not arrive with the same urgency, use case, or definition of success. Treating them as one undifferentiated queue hid the important differences.
Customer story
How Zignature kept signing-workflow feedback connected to customer delivery
Zignature uses Kandidly to keep feedback about signing workflows, collaboration, and customer needs connected to roadmap planning.
Visit zignature.io ↗Impact at a glance
A customer signal that travels
Workflow indicators from the operating model described in this story.
4
connected stages
Capture, connect, plan, and release
3
teams in the loop
Product, customer teams, and leadership
1
shared source
Account context retained through triage
Company
Zignature
Category
E-signature software
Operating focus
Feedback → roadmap → release
Zignature supports document and signing workflows where small points of friction can affect multiple roles in the same account. Feedback arrives from senders, recipients, administrators, and teams responsible for the workflow around the signature.
The challenge
The friction was not one problem. It was three.
02
Account context was easy to lose
A request could start with a specific customer workflow and end up as a generic product note. That made prioritization less grounded and follow-up less personal.
03
Visibility had to be useful, not noisy
Customer teams needed a way to share product direction without exposing internal planning detail or making promises the product team could not keep.
The solution
A customer feedback loop built for follow-through
Zignature uses Kandidly to keep the account, request, and product area connected through review and planning. Related feedback can be evaluated together, roadmap direction can be shared with the right audience, and releases can explain what changed in customer language.
01
Capture
Collect signing and collaboration requests with account context.
The source of the request stays available during review.
02
Connect
Relate feedback to the product areas it affects.
The team can see where demand is concentrated.
03
Plan
Share roadmap direction without exposing internal detail.
Customers get visibility while the team keeps control.
04
Release
Explain what changed in language customers can use.
Release communication becomes part of the product experience.
The impact
The customer signal now reaches the work
Zignature gets a clearer line from customer need to product delivery. The team can prioritize with context, communicate direction with confidence, and make each release more useful to the people whose workflows shaped it.
Signing-workflow requests keep their account context through triage
Product teams can evaluate related demand instead of isolated asks
Customer-facing teams have a clearer answer about product direction
Release updates explain the customer-facing change, not just the feature name
Product
Prioritize document-workflow needs with the original context intact.
Customer teams
Answer requests with a shared view of product direction.
Leadership
See how customer needs shape the product surface.
Build the same feedback-to-release loop for your team.
Connect your product workflow. Start shipping products.
Kandidly gives your team one AI-powered home for feedback, features, roadmaps, and releases. Less overhead. More momentum.
The AI-powered product management platform for modern teams. Feedback, roadmaps, and releases — all in one place.
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