Feature · Feedback Widget

The In-App Feedback Widget That Does It All

One script tag. Collect feedback, show your changelog, run NPS, and power AI chat — all inside your product without sending customers somewhere else.

No credit card required · 7-day free trial

EmbedAdd a widget to your product
CaptureCollect feedback in context
UpdateShow changelog activity
ConfigureChoose visible widget tabs

What is an in-app feedback widget?

An in-app feedback widget is an embedded UI component inside your software product that lets users submit feedback, view product updates, vote on features, and answer NPS surveys — without leaving your application. Unlike external portals or email surveys, an in-app widget captures feedback at the moment of use, when customers are most engaged and their experience is most fresh. Kandidly's widget is embeddable, brandable, and connects directly to your product management workflow.

Setup

Live in your product in under 2 minutes

Add one script tag to your product's HTML. The widget appears — fully configured, themed, and connected to your Kandidly account. No SDK instrumentation, no engineering sprint.

  • Single script tag deployment
  • No backend code changes required
  • Automatic user identification via window variables
  • Works in any web app, SaaS product, or admin portal

Feedback

Capture requests the moment they happen

Customers submit feedback directly from inside your product. The widget shows your AI-organized inbox so they can upvote existing ideas instead of duplicating them — keeping your feedback clean.

  • Feedback submission with title, description, and category
  • Duplicate detection — customers see existing similar ideas
  • Upvoting without leaving the product
  • Anonymous or identified submission options

Changelog

Bring your release notes into the product

The widget's changelog tab shows your latest releases with an unread count badge. Customers see what you've shipped without visiting an external URL — increasing feature adoption and reducing support tickets.

  • Unread badge count on the widget trigger button
  • Full changelog entries with rich text and images
  • Emoji reactions on each release entry
  • Links out to full changelog page for details

NPS + AI Chat

NPS surveys and AI Q&A in the same widget

Trigger NPS surveys at the right moment in the user journey — onboarding completion, feature adoption, renewal time. Plus let customers ask product questions answered instantly by AI trained on your changelog and roadmap.

  • Configurable NPS triggers (time-based or event-based)
  • Score + optional comment capture
  • AI chat tab powered by Claude — answers roadmap and feature questions
  • All data linked to customer profile in your Kandidly account

Who uses Kandidly for this

Teams across every stage and function rely on this every day.

Product teams

Capture feedback at the exact moment customers encounter friction — in context, not via an email survey 3 days later.

Customer success teams

Know instantly when a customer's NPS drops or they submit a feature request — and act before they churn.

Growth teams

Use changelog notifications to drive feature adoption and bring customers back to parts of the product they haven't explored.

Support teams

Deflect support tickets by answering common product questions with AI — all from inside the widget.

Startup founders

Get continuous customer signal without building a separate research program — feedback flows in automatically as customers use the product.

Enterprise teams

Collect identified feedback tied to customer accounts, MRR, and segment — giving you revenue-weighted priorities.

How Kandidly compares

Not every tool does this the same way. Here's how the field stacks up.

ToolSupportedNote
Kandidly
KandidlyBest pick
Feedback + changelog + NPS + AI chat in one widget
Canny
Canny
PartialBasic feedback widget — no changelog or NPS
Productboard
Productboard
No in-app widget at any price point
Pendo
Pendo
In-app guides + NPS — but no changelog or roadmap
Intercom
Intercom
PartialMessenger widget — support-focused, not PM-focused
UserVoice
UserVoice
No in-app widget

Frequently asked questions

Ship faster.
Close the loop.

Join product teams who use Kandidly to turn customer feedback into shipped features — and notify every requester the moment it lands.

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Connect your product workflow. Start shipping products.

Kandidly gives your team one AI-powered home for feedback, features, roadmaps, and releases. Less overhead. More momentum.