Feature · NPS Surveys

In-App NPS Surveys With 4× Higher Response Rates

Run Net Promoter Score surveys at the right moment — inside your product, linked to customer feedback and revenue data, with automatic follow-up for detractors.

No credit card required · 7-day free trial

68%avg NPS response rate in-app vs 15% email
more responses vs. email NPS surveys
Real-timechurn risk alerts for detractors
Autofollow-up surveys for detractors

What is in-app NPS survey software?

NPS (Net Promoter Score) survey software measures customer loyalty by asking 'How likely are you to recommend us to a friend or colleague?' on a 0–10 scale. In-app NPS tools embed the survey directly inside your product — where customers are actively engaged — achieving 4× higher response rates than email surveys. Kandidly's NPS feature links scores directly to customer feedback, MRR, and feature requests — giving you a complete picture of why customers are promoters or detractors, and what you can do about it.

Triggers

Survey customers at the perfect moment

Configure NPS surveys to appear after key product moments — onboarding completion, a feature milestone, or a time-based trigger. Kandidly delivers the survey at the right moment without interrupting the workflow.

  • Time-based triggers (e.g., 30 days after sign-up)
  • Event-based triggers via JavaScript API
  • Throttle controls — don't survey same customer twice in 90 days
  • Show/hide based on plan tier, segment, or account age

Collection

Score + comment in a frictionless 2-step flow

The Kandidly NPS widget is designed for completion — a large 0–10 scale, optional comment field, and submit. Average completion time is under 20 seconds.

  • Full 0–10 NPS scale in a clean, focused UI
  • Optional comment field for qualitative signal
  • Customizable question text and follow-up prompt
  • Branded to match your product theme

Analysis

NPS trends linked to MRR and feature requests

Every NPS score is linked to the customer's account, plan, MRR, and open feature requests. See which segments are most at risk, which features detractors want most, and where to focus retention effort.

  • Score trends over time (by segment, plan, cohort)
  • Revenue-weighted NPS breakdown (promoters vs. detractors by MRR)
  • Detractor feature requests surfaced automatically
  • Churn risk flags for detractors with high MRR

Follow-up

Automatic follow-up for detractors

When a customer scores 0–6, Kandidly can automatically trigger a follow-up email from your CS team, log a task in your CRM, or surface the account in your churn risk dashboard.

  • Automatic alert to CS team for detractor scores
  • Webhook trigger for CRM or Slack notifications
  • Churn risk dashboard updated in real time
  • Feedback collection prompt after low NPS score

Who uses Kandidly for this

Teams across every stage and function rely on this every day.

Customer success teams

Get early warning on detractors before they churn — with automatic alerts when high-MRR accounts score poorly.

Product managers

Link NPS scores to feature requests — see exactly which unshipped features are driving detractor responses.

SaaS founders

Measure product-market fit continuously with rolling NPS — without building a separate survey infrastructure.

Growth teams

Identify promoters and activate them for case studies, reviews, and referrals — automatically after high NPS scores.

Enterprise teams

Run NPS by account segment, plan tier, and cohort — with revenue-weighted scoring so you know where retention risk is highest.

Product-led growth companies

Track NPS throughout the free-to-paid funnel and identify the moments that drive conversion and churn.

How Kandidly compares

Not every tool does this the same way. Here's how the field stacks up.

ToolSupportedNote
Kandidly
KandidlyBest pick
In-app NPS linked to feedback, MRR, and churn risk
Pendo
Pendo
Strong NPS — but expensive and feedback/roadmap separate
Delighted
Delighted
NPS-focused tool — no roadmap or feedback management
Typeform
Typeform
PartialSurvey tool — not connected to customer feedback data
Canny
Canny
No NPS surveys
Productboard
Productboard
No NPS surveys

Frequently asked questions

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Close the loop.

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