Connect product decisions to the deals they create
Create deals from feedback and weight requests by contact revenue data.
Overview
Kandidly + HubSpot
HubSpot is where your sales and marketing teams track customer relationships. Connecting it to Kandidly means every feature request is automatically enriched with deal size, lifecycle stage, and account data — giving your product team the business context they need to prioritize what actually matters.
Integration details
- Category
- CRM
- Auth type
- OAuth
- Integration type
- Native Integration
- Setup time
- < 10 minutes
Deal-weighted prioritization
Feature requests are scored by the combined deal value of all HubSpot contacts who submitted them.
Lifecycle stage context
See whether a feature is being requested by leads, trials, or paying customers — all in one view.
Auto activity logging
When a feature ships, Kandidly logs an activity on every related HubSpot contact record automatically.
Sales visibility into product roadmap
Sales reps can see which of their accounts' requested features are planned, in progress, or shipped.
Custom property mapping
Map any HubSpot contact or company property to Kandidly's customer attributes.
Setup Guide
Set up in minutes
Connect HubSpot to Kandidly with a few simple steps. No engineering help required.
Connect HubSpot via OAuth
In Kandidly Settings → Integrations → HubSpot, click Connect and authorize with your HubSpot account.
Map contact and company properties
Map HubSpot properties (deal amount, lifecycle stage, industry) to Kandidly's customer attribute fields.
Configure deal linking
Enable Kandidly to link feature requests to HubSpot deals. Sales can see which features are requested by accounts in their pipeline.
Set up activity logging
Configure Kandidly to log a HubSpot activity when a feature ships to accounts that requested it.
Activate sync
Turn on the integration. HubSpot contact and company data will enrich all existing and new Kandidly feedback records.
Use Cases
How teams use Kandidly + HubSpot
Sales uses roadmap to close deals
A prospect is hesitating because they need feature X. Your AE checks Kandidly (via HubSpot), sees it's in Q2, and closes the deal with a confident timeline.
Product prioritizes by pipeline value
Your PM looks at a feature request and sees it's backed by $2.4M in open HubSpot deals. That's the business case right there — no quarterly planning meeting required.
Data Flow
What gets exchanged
HubSpot → Kandidly
Data flowing in
- ✓Contact name, email, and company
- ✓Deal amount and stage
- ✓Lifecycle stage
- ✓Company industry and size
- ✓Custom properties
Kandidly → HubSpot
Data flowing out
- ✓Feature request linked to contact
- ✓Activity logged on feature ship
- ✓Roadmap visibility for sales
- ✓Churn risk signal
More CRM integrations
Ready to connect HubSpot?
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